LEVI'S — UNFAMOUS MUSIC AWARDS
Levi's wanted to host a demo tape contest in Spain and Portugal. The problem: many brands were doing the same. There was no differentiation. Our proposal: to raise the bar, to turn the contest into a new standard of musical awards by creating a whole music experience around the country, with concerts, celebrities and performances at Levi's stores. We created a Levi's branded website to showcase the bands and connect with the music scene, gaining media coverage.