American Express — Hidden Talent

American Express Card has untapped potential. Just talking about a card isn’t inspirational. The idea was to create a campaign that would allow people to discover their own Hidden Talents; from free diving to language learning. Over 450,000 tests were tried online. People who engaged with the campaign were 5 times more likely to take out an American Express Card than before. I was responsible for the design of the online experience.

Client: American Express. Company: Ogilvy London. Creative Direction: Arthur Parshotam. Visual Design: Julián Martínez Millá, Clayton Gray.

Honors: DMA Awards 2012 - Best use of social media for brand awareness (Bronze), Webby Awards - Financial Services & Insurance (Nominee), Travel Marketing Awards - Marketing / Brochure (Gold)