Burberry - The Lola bag AR Experience
To celebrate the Lola bag campaign, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale 3D model of the signature bag within their environment, with a full 360 degree view. The AR viewer also enables customers to explore the intricate details and craftsmanship, including the inside of the bag, before purchase. Burberry partnered with Vertebrae, a Snap Inc. company which provides 3D and AR solutions, to produce the new augmented reality assets of the signature bag.
To promote the functionality on Burberry.com, I developed the concept and art direction of an educational video for the Lola bag AR Experience.
Client: Burberry. Visual Design & Art Direction: Julián Martínez Millá. Design Lead: Becky Swarbrick.
Features: Vogue Business
